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Online Master of Arts in Strategic

Will your message inspire action? Learn to bridge the theory and practice of communication to reach your target audience.

Communication professionals need to be able to join theory and practice to successfully craft messaging that resonates with audiences. With American University’s online Master of Arts in Strategic Communication program, you can gain the advanced skills and knowledge needed to ensure that your voice is heard in a world where everyone is competing for attention.

Based in the nation’s media capital, Washington, D.C., the online Master’s in Strategic Communication grants you access to some of the world’s most noteworthy communicators. Its curriculum is designed to instill you with the real-world skills and concepts to open doors throughout the PR and media industry.

Study with Industry Experts

The online MA in Strategic Communication program is led by scholars and industry experts who have worked with some of the largest PR firms, government agencies, and global corporations in the world, and they bring this eclectic and valuable experience into the classroom. The skills gained from the online MA in Strategic Communication program will give you access to opportunities throughout the PR and media industry. Upon completion, you’ll be able to:

  • Create dynamic communications campaigns
  • Develop strong communication plans using qualitative and quantitative research
  • Increase your ability to think creatively and analytically
  • Write clearly and strategically across media channels, including social and digital
  • Understand how channels differ and how to use each one effectively
  • Harness the full power of technology in communications

A History of Leading Communication from the Nation’s Media Capital

As the longest-standing program of its kind in Washington, D.C., the online MA in Strategic Communication consists of 10 courses (30 credits), each eight weeks long, culminating with a capstone course that allows you to incorporate everything you’ve learned. Courses include:

COMM 640: Principles of Strategic Communication
COMM 644: Writing for Strategic Communication
COMM 738: Research for Strategic Communication
COMM 552: Social Media Strategies and Tactics
COMM 539: International Strategic Communication
COMM 646: Strategic Communication Practicum
COMM 642: Strategic Communication Management
COMM 541: Crisis Communication
COMM 735: Communication Theory
COMM 744: Strategic Communication Capstone

Master the Art of Communication

To learn more about our online Master of Arts in Strategic Communications, complete the Request More Information form or call us toll free at 855-725-7614.