Online Graduate Certificate in Sports Analytics and Management
12-15 Month Duration
100% Online
Expert Faculty
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The Best of Both Worlds
Professional Programs for Your Future
Examples of technology and analytics in sports management are everywhere — virtual reality, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, social media, performance data analytics, and more. To succeed in your career, you need to drive these initiatives to maximize profits, and with AU’s online sports analytics certificate, you’ll learn how.
This program will position you to claim your place in a vast and exciting sports landscape and build your strengths in emergent technologies and data analysis skills. It’s never been easier to get started.
American University’s fully online programs are led by expert faculty who are passionate about teaching. With flexible scheduling in a digital environment, you will get the experience and knowledge you need in the field of your choice.
Learn the Science of Sports Analytics
The curriculum in this online program will equip you with the real-world skills you need to be a leader in the field.
Strategic Management of Sports Organizations
Study the principles of managing a sports organization and get a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for success.
Sports Analytics and Social Engagement
Learn about sports analytics, messaging, and social engagement across all levels of sports (amateur, collegiate, professional) and the role of sports in American society.
Data-Driven Decision-Making
Explore quantitative and qualitative tools and methods for evaluating, presenting, and communicating data (big and small). Students learn how to summarize and communicate findings to stakeholders.
Evaluation: Quantitative Methods
Examine research design and research methods with a particular focus on quantitative measurement, statistical analysis, and computer use for international relations research.
High-Growth Sports Analytics and Management Opportunities
Careers in sports management are always in high demand—employment of athletic trainers is projected to grow 23% from 2020 to 2030.1 Other job opportunities include:
- Director of Operations
- Sports Information Manager
- Advertising Sales Representative
- Sponsorship Sales Representative
- eSports Manager
“The importance of data analytics and technology implementation is shifting the focus of the sports landscape toward a series of individual enterprises, beyond the traditional stakeholders — teams, leagues, players, agents, sponsors, media, and broadcasters.”
– Ryan Kuehl, Under Armour, Advisory Council
Alumni Are Employed With the
NBA, MLS, MLB, NHL, NASCAR, and BetMGM.
AU Is the Host of the Annual SEME Conference.
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- https://www.bls.gov/