Online Graduate Certificate in Sports Analytics and Management
100% Online
12-15 Months
Career Focused
Expert Faculty
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Gain a Competitive Edge
In American University’s online Graduate Certificate in Sports Analytics and Management program, you’ll develop career-focused skills that you can apply immediately in your current position. Studying in flexible online courses led by experienced faculty members, you’ll learn to guide data-driven decision-making and use the latest in sports technologies as a strategic leader in your field. Complete this program as a standalone certificate, or gain additional expertise by applying your credits to the full MS in Sports Analytics and Management program.
- AU is the host of the Annual Sports Events Marketing Experience (SEME) Conference—a two-day conference that delivers insight, real-world career development, and industry opportunities in the sports marketplace
- Access career guidance, resume review, interview techniques, and job search support through the Adult Career Coaching Center (ACCC)
- As an online student, you have the opportunity to visit AU’s campus in Washington, D.C., for two days of networking and professional development
Learn the Science of Sports Analytics
The curriculum in this online graduate certificate program is designed to prepare you with diverse knowledge and skills for the field of sports analytics and management. Here’s how this program is uniquely built for your success:
“The importance of data analytics and technology implementation is shifting the focus of the sports landscape toward a series of individual enterprises, beyond the traditional stakeholders — teams, leagues, players, agents, sponsors, media, and broadcasters.”
– Ryan Kuehl, Under Armour, Advisory Council
A Strategic Play for Your Career
Earning the online Graduate Certificate in Sports Analytics and Management from American University can open doors to several career opportunities in the sports industry. This field is projected to experience higher-than-average growth between 2022 and 2032,1 and professionals who are trained to use the latest in sports technologies will be in high demand. Potential careers for graduates of AU’s Graduate Certificate in Sports Analytics and Management program include:
Director of Operations
Sports Information Manager
Sponsorship Sales Representative
Alumni Employers
As passionate change-makers, our alumni are employed in various settings all over the country. You can find some of them working at these organizations:
- National Basketball Association (NBA)
- Major League Soccer (MLS)
- Major League Baseball (MLB)
- National Hockey League (NHL)
- National Association for Stock Car Auto Racing (NASCAR)
- BetMGM
- Chicago Cubs
- Chicago Cubs
Where Passion Becomes Purpose
American University delivers a collaborative, immersive, and personalized online learning experience from the heart of Washington, D.C., to anywhere in the world. As an online student, you’ll take rigorous courses led by the same outstanding faculty members who teach on campus. We are committed to helping you reach your professional and educational goals by maintaining the high quality of instruction that AU programs have been known for since 1893, all while you benefit from the convenience and flexibility of online learning.
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- U.S. Bureau of Labor Statistics. “Entertainment and Sports Occupations.” April 17, 2024. Retrieved May 22, 2024 from https://www.bls.gov/.