Drive action with a definitive voice gained through American University's online Master of Arts in Strategic Communication (MASC). Based in the nation's PR and political media capital, the strategic communication master's program teaches you to connect creatively and strategically with audiences through targeted campaigns across the media landscape. Learn from the same accomplished faculty who lead our on-campus communication program in Washington, D.C., named a top-five education program finalist by PRWeek for 2019.

Accolades, Benefits, and Highlights

  • Take one of our optional concentrations: Advocacy and Social Impact or Digital Communication Strategies and Analytics and specialize in a pathway that helps you reach your personal and professional goals.
  • Advance your communication career in business, marketing, politics, public relations, and anywhere strong writers and critical thinkers are needed.
  • Learn from a diverse, dynamic faculty of accomplished writers, documentarians, correspondents, PR experts, politicians, and social change advocates.
  • Combine the foundational theories of effective communication with practical application to make an impact in a constantly changing media landscape.
  • Take part in a hands-on, strategic summer internship experience with the help of our virtual Career Center resources and LinkedIn group.
  • Online convenience and flexibility mean you can keep your current job and complete your MA in Strategic Communication in less than two years.
  • Apply anytime and start when it's most convenient for you. Applications are accepted year-round, and students may apply to enroll for summer, fall, or spring semesters. 

Choose from Two Concentrations:

Advocacy and Social Impact: Learn techniques for mobilizing and influencing audiences around political, nonprofit, and social causes.

Digital Communication Strategies and Analytics: Learn to use the latest technology in digital analytics to develop and refine your communications strategy and get the most from any communications campaign.

Scholarships

American University is pleased to offer select students an Online Merit Scholarship of up to $10,000. Admitted students will be eligible for scholarship consideration based on academic credentials, professional experience, and exceptional leadership skills. We offer rolling admissions for our online candidates. Request information or call 855-725-7614 to speak with an admissions advisor about eligibility requirements.

Paula Weissman, Program Director

"Due to the strategic communication degree's strength and versatility, we've seen our students successfully move on to a variety of fulfilling careers, applying the strategic communication principles and skills they learned to careers that run the gamut from business, government, and politics to entertainment, health, and social justice."