Drive action with a definitive voice gained through American University's online Master of Arts in Strategic Communication (MASC). Based in the nation's PR and political media capital, the strategic communication master's program teaches you to connect creatively and strategically with audiences through targeted campaigns across the media landscape. Learn from the same accomplished faculty who lead our on-campus communication program in Washington, D.C., named a top-five education program finalist by PRWeek for 2019.

Accolades, Benefits, and Highlights

  • Take one of our optional concentrations: Advocacy and Social Impact or Digital Communication Strategies and Analytics and specialize in a pathway that helps you reach your personal and professional goals.
  • Advance your communication career in business, marketing, politics, public relations, and anywhere strong writers and critical thinkers are needed.
  • Learn from a diverse, dynamic faculty of accomplished writers, documentarians, correspondents, PR experts, politicians, and social change advocates.
  • Combine the foundational theories of effective communication with practical application to make an impact in a constantly changing media landscape.
  • Take part in a hands-on, strategic summer internship experience with the help of our virtual Career Center resources and LinkedIn group.
  • Online convenience and flexibility mean you can keep your current job and complete your MA in Strategic Communication in less than two years.
  • Apply anytime and start when it's most convenient for you. Applications are accepted year-round, and students may apply to enroll for summer, fall, or spring semesters. 

And to further assist you during this challenging time, AU has waived the GRE/GMAT requirement for the upcoming fall start.  Application fee waivers also now available for applicants that complete their application file within three weeks.

Choose from Two Concentrations:

Advocacy and Social Impact: Learn techniques for mobilizing and influencing audiences around political, nonprofit, and social causes.

Digital Communication Strategies and Analytics: Learn to use the latest technology in digital analytics to develop and refine your communications strategy and get the most from any communications campaign.

Jason Mollica, Program Director

"As the world changes rapidly, students require versatility and efficiency in a program. Our strategic communications degree applies the principles and skills they learn in their studies to careers in business, government, health, politics, and social justice."