Big data is transforming the sports industry, as teams and organizations use analytics to evaluate performance, track talent, and enhance the fan experience. If you're ready to advance your career in this in-demand field, continuing your education with an analytics-focused master's degree can help you stand out to employers and get the job you want.

American University’s MS in Sports Analytics and Management is designed to prepare you for a wide range of leadership roles in sports. This innovative online degree leverages technology and data to prepare you for careers such as:

  • Advertising sales representative
  • Athletic director
  • Business development manager
  • Director of operations
  • Esports manager
  • Sports information manager
  • Sponsorship sales representative

Unlike traditional sports management programs, our degree trains you to execute complex projects, make data-driven decisions, and lead strategically in all types of sports organizations. When you graduate, you'll have the relevant professional knowledge and industry expertise to pursue opportunities in emerging areas like esports gaming, mobile technology, virtual reality, and more.

Personalized Career Support

Online students also have access to our Adult Career Coaching Center (ACCC). The ACCC offers academic advising, assessments, workshops, and networking events specifically for adult learners. Contact an admissions adviser for more information.