American University’s 100% online MS in Sports Analytics and Management leverages technology and data to provide you with next-generation sports management skills.

The hands-on curriculum was developed in consultation with a council of leading professionals from top organizations like the National Basketball Association, ESPN, the National Football League Players Association, Nike, and Under Armour so you gain relevant, employer-driven competencies for the job you want.

Explore Our Expert-Developed Curriculum

This program follows a unique structure called the Professional Studies Experience, a four-phase model that blends advanced training and workplace skill-building with standard sports management coursework. It consists of 10 courses, each eight weeks long, for a total of 30 credits.

With the expertise you gain through our holistic curriculum, you'll stand out as a professional who can communicate effectively, lead teams, make ethical decisions, think critically, and demonstrate cross-cultural competence.

Learn more about the courses you'll take below.


Field/Professional Courses in Sports Analytics & Management

Core Courses

Required Courses

Elective Courses

Choose one of the following:

Program Outcomes

When you finish your program, you'll be able to:

  • Examine and demonstrate the use of analytic tools, both quantitative and qualitative, to provide descriptive, predictive, and prescriptive project data.
  • Assess emerging trends in the global workplace and the impacts of ever-changing technologies.
  • Value the importance of ethical, intercultural, and agency/client/stakeholder relationships.
  • Establish professional relationships with all stakeholders by demonstrating leadership skills and using appropriate correspondence channels.