Online Sports Analytics and Management Programs

100% Online

12-20 Months

Transfer Credits Accepted


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Score a Top-Notch Credential

American University’s online graduate programs in sports analytics and management equip students with the skills they need for a competitive edge in this modern industry. In flexible online courses, you’ll learn from expert faculty members who deliver a broad range of professional expertise through engaging lessons you can apply right away in your current position. Choose between a graduate certificate and a full master’s degree to earn the credential that best fits your professional goals, and graduate ready to advance as a strategic leader in the sports world.

Explore AU’s Online Sports Analytics and Management Programs

With online programs from AU, you will have the flexibility to earn a degree with any type of schedule. You will learn new skills and expand your knowledge under the guidance of our experienced faculty, all while gaining valuable experience in the field of your choice.

In this program, you’ll develop skills in communication, teamwork, ethical decision-making, innovation, and emerging technologies. Graduate with professional knowledge relevant to sports management as well as unique qualifications for the new and emerging areas that are transforming sports.

Learn about emergent technologies in sports and build expertise in data analysis that you’ll be able to apply right away in your current position. Complete this certificate as a standalone credential, or apply your credits to the full master’s degree.

Learn the Science of Sports Analytics

AU’s online programs are designed to equip you with the real-world skills you need to be a leader in the sports management field. Find out more about what makes our curriculum unique:

Career Focused

Our curriculum was built using the Professional Studies Experience (PSE) framework to ensure career-aligned coursework.

Ranked Master’s

AU’s MS in Sports Analytics and Management program was ranked the #6 Best Online Master’s in Sport Management in 2023.1

β€œThe importance of data analytics and technology implementation is shifting the focus of the sports landscape toward a series of individual enterprises, beyond the traditional stakeholders – teams, leagues, players, agents, sponsors, media, and broadcasters.”
– Ryan Kuehl, Under Armour, Advisory Council

Build the Skills for Career Advancement

As technology continues to become increasingly integral to sports analytics and management, professionals with the expertise to utilize digital tools to their fullest extent will be in high demand. Earning a graduate certificate or master’s degree from one of AU’s online programs means building the skills you need to advance in your career and benefit from higher-than-average growth in the sports industry.2 Careers for those with expertise in sports analytics and management include:

Alumni Employers

As passionate change-makers, our alumni are employed in various settings all over the country. You can find some of them working at these organizations:

  • National Basketball Association (NBA)
  • Major League Soccer (MLS)
  • Major League Baseball (MLB)
  • National Hockey League (NHL)
  • National Association for Stock Car Auto Racing (NASCAR)
  • BetMGM
  • Chicago Cubs
  • FanDuel

Where Passion Becomes Purpose

American University delivers a collaborative, immersive, and personalized online learning experience from the heart of Washington, D.C., to anywhere in the world. As an online student, you’ll take rigorous courses led by the same outstanding faculty members who teach on campus. We are committed to helping you reach your professional and educational goals by maintaining the high quality of instruction that AU programs have been known for since 1893, all while you benefit from the convenience and flexibility of online learning.

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  1. TBS Staff Writers. “Best Online Master’s in Sport Management.” The Best Schools. Oct. 19, 2023. Retrieved Apr. 25, 2024 from
  2. O*NET OnLine. “Agents and Business Managers of Artists, Performers, and Athletes.” Retrieved Apr. 24, 2024 from