Online Master’s in Sports Analytics and Management

100% Online

Application Fee Waivers Available

Up to 6 Transfer Credits Accepted

Learn More Today

Complete the form to learn more about these programs. An admissions advisor will reach out to you to discuss coursework, financial aid, and more.

Note: All fields required.

The Next Generation in Sports Management

Professional Programs for Your Future

Analytics and evaluative technologies are transforming organizations and their income streams across every sector of the sports industry. American University’s online MS in Sports Analytics and Management will equip you to become a strategic sports manager with the skills needed to measure the impact that emerging technologies are having on sports organizations and society.

This program will give you a broad range of professional knowledge, as well as industry expertise. You’ll graduate prepared to pursue professional sports opportunities in areas such as performance data analytics, social media, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, and virtual reality.

With online programs from AU, you will have the flexibility to earn a degree with any type of schedule. You will learn new skills and expand your knowledge under the guidance of our experienced faculty, all while gaining valuable experience in the field of your choice.

Learn the Science of Sports Analytics

The curriculum in this online program will equip you with the real-world skills you need to be a leader in the field.

Strategic Leadership of Sports Organizations

Study the principles of managing a sports organization and get a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for success.

Client Communications & Professional Consulting

Drawing on real-world case studies, students will learn how to prepare and document project correspondence, how to master the art of persuasion, and how to satisfy clients despite budgetary and methodological restrictions.

Sports Analytics, Marketing & Social Engagement

This course addresses sports analytics, messaging and social engagement across all levels of sports (amateur, collegiate, professional) and the role of sports in American society. It also explores issues of social responsibility and globalization in modern sports.

Innovation Through New Technologies

Explores the current and potential future impacts of new, emerging, and rapidly evolving technologies on organizations and their operations across a range of industries and sectors. Students will gain insights into these technologies and how these organizations are coping (or not) with the resulting disruption. 

Realize Your Purpose

High-Growth Sports Analytics Opportunities

Careers in sports management are always in high demand. In fact, employment of athletic trainers is projected to grow 23% from 2020 to 2030.1 Other job opportunities include:

  • Director of operations
  • Sports information manager
  • Advertising sales representative
  • Sponsorship sales representative
  • eSports manager

“The importance of data analytics and technology implementation is shifting the focus of the sports landscape toward a series of individual enterprises, beyond the traditional stakeholders – teams, leagues, players, agents, sponsors, media, and broadcasters.”

– Ryan Kuehl, Under Armour, Advisory Council

Alumni Are Employed With the

AU Is the Host of the Annual SEME Conference.

Learn More Today

Get Started